Vice President, Product Development - 1700140

Company: Fidelity Investments
Location: Smithfield, RI
Posted on: January 13, 2017

Job Description:

Duties: Provide oversight of media mix modeling, experimental design, and

CRM design and measurement to develop and deliver action-oriented

recommendations that optimize Fidelity’s marketing performance.

Primary Responsibilities:

• Provide analysis of and disseminate critical insights derived from

measurement and analytics.

• Translate insights into information that enables leaders to make

evidence based decisions for high impact/high visibility issues.

• Review and approve test strategy and measurement plans.

• Ensure measurement methodology aligns with problem complexity and

business priority.

• Review and refine content to create and deliver optimal messaging

to business leaders and key stakeholders.

• Interpret external business environment/trends and state of the art

data and tools and methodologies.

• Oversee the performance and output of direct reports.

• Evaluate team effectiveness and propose strategies for improvement.

Requirements: Bachelor’s degree (or foreign education equivalent) in

Marketing, Management Science, Computer Information Systems, Business

Analytics, Business Administration, or a closely related field and five (5)

years of experience in the job offered or five (5) years of experience

performing digital analytics for Fortune 500 firms including Financial

Services; or, alternatively, Master’s degree (or foreign education

equivalent) in Marketing, Management Science, Computer Information Systems,

Business Analytics, Business Administration, or a closely related field and

three (3) years of experience in the job offered or three (3) years of

experience performing digital analytics for Fortune 500 firms including

Financial Services. Candidate must also possess: Demonstrated Expertise

(“DE”) in strategic consulting, including performing marketing ROI

analytics, market insight/analysis, marketing effectiveness and efficiency

analytics, and segmentation analytics for financial institutions; DE

informing marketing optimization using customer competitive media and

macroeconomic data, and coordinating a matrixed analytic/statistical

resources/team using SAS, SQL, R, Hadoop, and Adobe Analytics Suite to

analyze and produce business insights that inform executive leadership’s

decision making process; DE deploying quantitative analytics (for small

and big data) and qualitative techniques to identify and analyze consumer

purchases, decision journey, and marketing responsiveness -- using both

captive and third party data -- to identify consumer trends and inform the

development of customer acquisition and retention strategies; DE creating

and delivering operational improvement and strategic planning and business

case models to influence senior management and stakeholders in strategic

decision-making.

To apply, visit http://jobs.fidelity.com and search for Job Number 1700140.

Keywords: Fidelity Investments, Providence , Vice President, Product Development - 1700140, Finance , Smithfield, RI, Rhode Island